Marketing Development 4 Day Workshop Programme - Effective Positioning of your Organisation
This is the final day of a four day workshop programme designed to develop the marketing skills of individuals responsible for marketing within their organisations. Ideally accessed as a full development programme, the individual workshop sessions also work as stand-alone modules if necessary.
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Further Details
The term 'positioning' refers to the customer’s perception of a product or service in relation to its competitors.
This session will cover all the elements of positioning, so that delegates can understand how to position their own organisation.
Looking at a range of marketing activities and how to use best practice marketing at all times, the session will address the pros and cons of each marketing activity and what is appropriate depending on the market, the target audience and the position you wish to have.
Key areas include:
• How to use a range of positioning tools and find your place in the market?
• What position do you currently own, what is the position of your product or service in the mind of the customer?
• What position do you want to own?
• How to position your organisation effectively against the competition?
• Are your marketing tactics supporting the positioning objective you set?
This Training Course is offered "in house" at the following locations:
York
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
