Marketing Development 4 Day Workshop Programme - Targeting Ideal Customers
This is the third of a four day workshop programme designed to develop the marketing skills of individuals responsible for marketing within their organisations. Ideally accessed as a full development programme, the individual workshop sessions also work as stand-alone modules if necessary.
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Further Details
Targeting is a vital part of marketing and learning how to identify the right target customers is essential if marketing is to succeed.
This session will demonstrate the importance of segmentation and how focused targeting can make a difference to the success of marketing campaigns.
Key areas include:
• Who are you marketing to, including both existing and prospective clients?
• Understanding segmentation and who will buy from you?
• Creation of an ideal customer profile for your organisation.
• What are you marketing? Why should people want to buy or engage with your organisation?
• What are the psychological and emotional reasons that drive preference?
• Why is branding important and what are the components of a brand?
This Training Course is offered "in house" at the following locations:
York
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
