Marketing Development 4 Day Workshop Programme - How to Prepare an Effective Marketing Plan
This is the second in a four day workshop programme designed to develop the marketing skills of individuals responsible for marketing within their organisations. Ideally accessed as a full development programme, the individual workshop sessions also work as stand-alone modules if necessary.
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Further Details
This session will cover the elements of an effective marketing plan, step by step, showing what should be included in each section and how to make it effective and persuasive to other departments.
It will include how to set a budget and also how to allocate monies to the various marketing activities. T
This hands-on session will provide tools, techniques and best practice advice to help delegates implement their plan when they are back at work.
Key areas include:
• How to prepare a marketing budget in line with your marketing plan?
• How to implement your plan and work with it once you have written it so that it becomes a reality?
• How to plan an effective marketing database to support your marketing efforts?
• How to measure marketing and understanding when you have been successful?
• Managing the third parties you need to help implement your plan.
This Training Course is offered "in house" at the following locations:
York
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
