Marketing Development 4 Day Workshop Programme - Introduction to Marketing
This is the first of a four day workshop programme designed to develop the marketing skills of individuals responsible for marketing within their organisations. Ideally accessed as a full development programme, the individual workshop sessions also work as stand-alone modules if necessary.
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Further Details
Understanding what marketing can and can’t do for an organisation and the benefits it can bring when done with thought and best practice.
Attendees will learn to appreciate that marketing does not work in isolation and is not just an outward facing function. It is important to communicate internally about what marketing wants to achieve for the business.
Key areas include:
• How can marketing help to deliver your organisation’s goals?
• The importance of setting marketing objectives that are aligned to the organisations goals.
• How does marketing relate to other company departments and how to communicate with them?
• Why market research and competitive analysis is important and what can it do to improve your marketing approach?
• What are the types of market research available and how to select the most appropriate?
• Understand markets, potential audience and opportunities that exist.
This Training Course is offered "in house" at the following locations:
York
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
