Marketing Dynamics
Marketing Dynamics is intended to examine the external market dynamics and the motive forces which effect consumers behaviour and which forces change in buyer behaviour. Marketing Dynamics takes in to account sound marketing principles and matches them with real life practical examples, especially related to E Marketing.Demonstrating that marketing starts with the market and ends with the consumer, with particular emphasis on managing the extended marketing mix, which is characterised by the seven Ps of Product, Price, Place, Promotion, People, Processes and Physical evidence.
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Marketing Dynamics is particularly suitable for those people who have completed An Introduction to Marketing and who are now ready to progress to the next step in learning to apply marketing principles in a proactive and dynamic way to capture and retain new customers. Additionally Marketing Dynamics is intended for those individuals who are already engaged in marketing as an occupation and who wish to further build on their marketing knowledge.
