An Introduction To Marketing
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An Introduction To Marketing:
Introduction:
This course has been developed specifically to enable business managers and those individuals who have recently taken up a role in marketing to gain a valuable insight to marketing principles and to learn how to relate what they have learnt to their every day working environment.
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Further Details
After attending this course participants will have the ability to understand:
· Why marketing has an impact on a company’s success or failure
· The marketing environment, why its is important and how to adapt to change
· Understand the buying process and how to influence purchasing decisions
· How to identify and define profitable market segments
· Use market research to identify and pre-qualify potential marketing opportunities
· Understand how to manage the marketing mix - Product, Price, Place, Promotion
· How to Communicate your offer effectively using E-Marketing and Conventional marketing techniques to reach your target audience
There will be a high level of group participation including practical work and group discussion.
Programme Outline:
· What Marketing is –The marketing process
· The Marketing Environment – Political Economic Social Technological, Customers, Competitors
· Consumer Buying Behaviour – understand what influences buyer behaviour
· Segmentation - targeting, and positioning
· Decision making - Problem Recognition, Information search and decision making.
· Market Research – Primary and Secondary Research
· The Marketing Mix – 4P’s Product, Price, Place, Promotion
· The Communications Mix – on -line and conventional promotional methods
This Training Course is taught in classrooms in the following locations:
Birmingham
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
