Writing Letters and Emails

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Letters and e-mails are essential business tools, and this course will help you to ensure that yours make the right impression and get the right results. It provides valuable guidance on modern practice, writing techniques, good business style, common errors and technical issues. This, together with relevant exercises and individual support, will enable you to develop the skills and confidence of a professional communicator.

Your course manual - the Desktop Guide to Writing Letters and E-mails - will become a valuable reference book when you return to the office. It describes all the topics in detail and includes quick-reference sections and useful checklists. You will also be entitled to one year of post-course support via e-mail, giving you access to further help and advice.

Delivery:
  • Classroom
Regions:
  • North West England
  • South West England
  • London
Category:

Further Details

Overview

The changing roles of letters and e-mails

Letter or e-mail - which is appropriate?

What is your subject?

How formal do you want to be?

How urgent is your message?

When is telephoning better?


Writing letters

The conventions

Layout

Salutations

Closes

Postscripts

Creating a clear and logical structure

Essential principles

Useful models for structuring letters

Making a strong start

Writing opening sentences

Discussion of various approaches

Good business style

Matching your tone to the reader and the purpose

Choosing and using words with care

Side-stepping jargon and overworked phrases

Reviewing sentence length and structure

Ensuring consistency

Avoiding ambiguity

Coming to a good end

Techniques for strong endings

How to test your endings

Guidelines for specific types of letter

Promoting products and services

Being persuasive

Responding to complaints

Providing information

Asking for action

Exercises and feedback


Writing e-mails

Why e-mail is a special case

How e-mail differs from other documents

The potential pitfalls

Guidelines for effective e-mails

Using the subject line well

Thinking about structure

Taking care over tone

Getting your message across clearly and succinctly

Common questions answered

How should I begin an e-mail - Hi, Good morning, Dear John?

How much can I say?

Can I use headings?

When should I use an attachment?

How should I end an e-mail - Cheers, Yours, Kind regards?

Technical topics

Plain text or HTML format?

Design and layout

E-mail security

Exercises and feedback

This Training Course is taught in classrooms in the following locations:
Manchester
Bristol
Exeter
London WC

Guide Price: £395 + VAT. In-house course on enquiry.