Analytics in Direct Marketing
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The 'Analytics In Direct Marketing Workshop' is designed to provide delegates with an understanding of the analytical techniques and methods used within the direct marketing arena - from strategy development through campaign planning to post-campaign analysis.
The workshop is interactive with delegates undertaking a series of exercises both in groups and individually to optimise the learning experience.
The workshop was developed and is delivered by Steve Hulmes, an analyst and database marketing consultant with 20 years experience.
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Further Details
The main themes of the workshop are:-
Basic Statistics*
Profiling
Campaign Planning*
Campaign Analysis*
Lifetime value
Predictive Modelling
Segmentation
Other Common Techniques
* These subjects areas are covered in detail.
This Training Course is taught in classrooms in the following locations:
Leeds
London N
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
