Further Details
The role of marketing in business.
The relationship between marketing, sales and strategy.
Marketing objectives and corporate objectives.
Outlining and developing strategy.
PEST factors and their influence on strategy.
The 4 Ps of the Marketing Mix.
Defining strategy.
Defining the Market.
Product life cycles.
Elements of a marketing plan.
Setting communication and sales objectives.
Fixing a budget.
Deciding on the message.
The Promotions Mix.
Media decisions.
The inter media decision.
Guide price
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