Further Details
Course Content
Search Engines and Directories
What is the difference between a search engine and a directory?
Why are they important?
How do they work?
Elements Affecting Ranking
Dynamically generated pages and Cold Fusion
Frames, tables, Javascript and graphics
What is 'spamming'?
Keywords
Choosing and positioning keywords
How do search engines determine 'relevancy'?
Creating effective titles
Writing captivating descriptions
Additional Web Promotion Tactics
Do these tactics provide a solution?
Doorway pages, hidden links, site maps
Cloaking' strategies
The Web Positioning and Submission Process
Analysis of your competition
Pre-submission and submission log
Submission services and submission analysis
Key Directories and Search Engines
We give you the latest information on the top search engines and directories
Google, eSpotting, Overture
Y ahoo, Alta Vista, Ask Jeeves, Real Names
Excite, Webcrawler, Lycos and the Open Directory
Hotbot, Inktomi, AOL and MSN Search
Google, Direct Hit and other engines
Action Plan For Implementation Back At Work
Past delegates from this course have said
“The Search Engine Optimisation course was well-presented and provided a good grounding on this subject. I learnt a huge amount in just one day and would thoroughly recommend it for both marketing and IT professionals.”
Emma Sheldon, Internet Brand Manager,
Interval International
Guide price
£199.00 + VAT per person |
