Core Skills in Marketing, PR & Referral Management for Clinical Services
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The modern healthcare marketplace demands that attention is paid to successfully attracting patients into a service, so that funding follows under Payment by Results. Clinical teams themselves are best placed to develop effective attraction strategies, just so long as they understand the principles of engagement. This course develops the necessary core skills and principles around ensuring a consistent flow of patients and successful long term growth. You’ll find it practical, fast-paced and very productive.
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The course is very practical, designed to provide participants with working methodologies and clear instructions to enable them to apply the new skills directly on return to service. The format consists of lectures, case studies, discussions, individual and group exercises. It's fast-paced and highly productive.
