An Introduction to Marketing
This marketing course will be ideal for attendees who are involved in marketing, but who have limited knowledge on the subject. Marketing is a vital source of income both today and also to grow future business. However many people tend to spend money and expect their market and bottom line profits to immediately grow! This course offers delegates an understanding of the basic marketing principles that will offer direction and support.
Further Details
By the end of this course delegates will be able to:
Use structured marketing skills
Fully understand their business “offer”
Promote their organisation more successfully
Use the right marketing techniques to increase sales
This course is a practical, participative and enjoyable session. It relies heavily on a mix of theory and practical examples which delegates will enjoy and benefit greatly from.
Course content:
What do you really want from today’s session?
What is marketing?
Benefits and costs of effective marketing strategies
The four main elements
The marketing mix
SWOT analysis
The Boston Box
The 3 C’s
Marketing research
Media design
Practical marketing tasks
Delegate action plans
Team and individual task exercises:
What is marketing?
Benefits and costs of effective marketing strategies
Competitive Analysis Worksheet
The marketing mix
The Boston Box
SWOT analysis
Understanding price structures
The 3 C’s
Designing marketing strategies
Designing media campaigns
Defining a market mission statement
Delegate action plan – what are they going to use in their day to day role
Comprehensive delegate handout packs, containing practical and well written theory.
Duration:
One day course – contact us NOW for the next available dates, venue and availability*.
This Training Course is taught in classrooms in the following locations:
Guide Price: £275.00 per delegate
| Delivery: | Classroom |
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| Category: | Basic Marketing |
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