Further Details
Core content:
· Understanding strategy – levels, timeframes.
· Industry analysis – Porter’s 5 forces
· Strategic analysis tools – SWOT, PEST, etc
· Generic competitive strategy options – Cost Leadership, Differentiation, Focus
· Strategic fit – Peters 7S model
· Portfolio review – Boston Matrix / McKinsey multi-factor
· Expansion strategy – Ansoff Matrix
· Competitive tactics
· Link to Marketing tools and 7 steps of Marketing strategy development
· Link to Organisational climate model
Delivery media:
· Zoned approach to cover all learning styles
· Use of existing situation within business to practice models
· Case study (if required)
· Facilitated debate
· Video: Ideas into Action (Melrose)
· Application to live situations
Guide price
£1,425.00 for up to 6 delegates (includes all pre-course consultancy) |
