Business Marketing
This programme is designed for people seeking to understand and apply the principles of marketing to a business. The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques. It will be useful to the managers of larger businesses and organisations who have customer and marketing responsibilities. At the end of the course you will be able to:
Conduct market research
Define a customer's needs, want and desires
Carry out a SWOT analysis
Prepare a marketing plan
Describe a range of marketing methods
Evaluate the benefits of using different marketing media
Compose purposeful advertising copy
Understand how to use press releases, sales promotions and public relations
Define the selling process
Devise a telephone sales campaign
List the benefits of keeping advertising records
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Further Details
Module One - Marketing Your Business
- Introduction
- Why you must do market research
- Who will be your typical customer?
- What do customers want?
- Why will your typical customer buy from you?
- How to do market research successfully
- SWOT
- Your Marketing Plan
Module Two - Advertising and Promotion
- Introduction
- Planning
- Advertising
- Promotion
Module Three - Personal Selling Skills
Part 1
- Introduction
- What is Selling?
- Don't Just Order-Take
- The Building Blocks that Lead to a Sale
- How to Handle Incoming Calls
- How to Make Appointments by Phone
- How to Reach the Decision Maker
- The Sales Presentation
Part 2
- Telephone Selling
- Objections
- How to Keep Records
- How to Motivate Yourself
Qualifications
On completion of your course, you will receive two qualifications:
Certificate in Business Marketing
On successful completion of any course the Study House Certificate of Achievement will be awarded.
Qualification 2: Level 2 Business Marketing Award
At the end of this course successful learners will also receive a level 2 NCFE Award certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 2 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3).
This award has been designed by Stonebridge Associated Colleges to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.
Study Options
This course is an online course. With online study you have access to your entire course from the start of your studies. You can access your course materials, and submit all of your question papers to your personal tutor, online from anywhere in the World using your unique student account.
If you do not have Internet access, or would prefer to study this course via the traditional paper/postal based study method, you can find more information on the course by clicking on the link below.
Fees
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
