Business Environment (Byte Size)
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All organisations, whatever their size and whether in the public or private sector, operate in a constantly changing environment. As it changes, this business environment offers organisations the opportunities they need to develop and grow. It may, for example, offer new markets to exploit, new technology to develop new products and new processes, ideas on how to manage operations better, new sources of raw materials or new ventures with new partners. The changes also, however, may present threats to organisations. These may be new competitors, changing fashions and tastes, new technology making existing products and processes obsolete, changing terms of trade making imported inputs expensive, and government policies changing the competitive or operating environment. The legal implications of what organisations do are extensive and varied; effectively, the legal infrastructure constrains their activities.
All successful organisations continually monitor the environment in which they operate, both formally and informally, in order at least to react to the changes taking place through reactive management. At best, organisations seek to anticipate and take advantage of changes through proactive management. Any actions need to match an organisation's basic philosophy and its resources and abilities. We look at how an organisation does this, but the first step is recognising what is happening in the environment and evaluating its importance.
After participating in this course, you should be able to:
monitor changes to the business environment and appreciate their significance for an organisation
identify potential environmental opportunities and threats for particular organisations
describe the components of a PEST or STEEP analysis
detail the structure of the social and demographic environment
detail the structure of the economic environment
identify relevant factors in the industrial environment
assess the implications of government policies for an organisation
identify relevant factors in the political environment, including the law, society and international trade
identify significant technological developments driving organisational and competitive change.
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Further Details
Introduction
Objectives
Section 1: Environmental Opportunities and Threats
Introduction
1.1 The organisation and its environment
1.2 Environmental analysis
Summary
Section 2: Social Environment
Introduction
2.1 Demographics and organisations
2.2 Social structures and behaviour patterns
Summary
Section 3: Economic Environment
Introduction
3.1 Macroeconomy and governments
3.2 Industrial environment
3.3 Changing economic policies
Summary
Section 4: Political Environment
Introduction
4.1 Politics and power
4.2 International business environment
4.3 Environmentalism and social responsibility
Summary
Section 5: Technological Environment
Introduction
5.1 The new industrial revolution
5.2 New products and processes
Summary
Course Review Activity
Course Summary
References
Recommended Reading
Tutor Marked Question Paper
Qualifications
Qualification 1: Business Environment (Byte Size) Certificate
Business Environment (Byte Size) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.
Study Options
This course is an online course. With online study you have access to your entire course from the start of your studies. You can access your course materials, and submit all of your question papers to your personal tutor, online from anywhere in the World using your unique student account.
If you do not have Internet access, or would prefer to study this course via the traditional paper/postal based study method, you can find more information on the course by clicking on the link below.
Fees
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
