Advertising
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Good advertising is advertising which sells the product! Advertising which looks beautiful and reads well may indeed sell the product but then again, it may fail to do so if other things in the marketing mix are not equal.
This course should be of interest to a wide range of business people, especially those for whom advertising is but a single facet of their responsibilities. It is meant to give a useful working background to help people to deal more effectively with advertising agencies, and also to 'do their own advertising.
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Further Details
Introduction to advertising
Advertising for the small business
Media costs
Putting the advertisement together
The agency
Types of advertising controls
Public relations
For a more detailed syllabus on this course, click here
Qualifications
On completion of your course, you will receive two qualifications:
Qualification 1: Advertising Diploma
Advertising Diploma issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Dip after your name.
Qualification 2: Level 4 Advertising Award
At the end of this course successful learners will also receive a level 4 NCFE Award certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 4 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3).
This award has been designed by Stonebridge Associated Colleges to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.
Study Options
This course is an online course. With online study you have access to your entire course from the start of your studies. You can access your course materials, and submit all of your question papers to your personal tutor, online from anywhere in the World using your unique student account.
If you do not have Internet access, or would prefer to study this course via the traditional paper/postal based study method, you can find more information on the course by clicking on the link below.
Fees
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
