Conversion Professional Introduction

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'This is now the only way that I would consider carrying out future training..' Ben Hughes (Firebrand trained)
'I would never have believed that I could learn and retain so much new information in such little time. Their methods really do work.' Gareth Bowen (Firebrand trained)
Do you want to:

Drive more targeted traffic to your website using Google AdWords?
Find out how Google Analytics can help you understand your visitors better?
Use Google Website Optimizer to convert more of your visits to sales?

If so, this 1 day overview is perfect for you.
Here’s 7 reasons why you should learn more about Google Conversion with Firebrand Training:

You’ll get a full overview in just one day. With us, you'll be introduced to all the key Google traffic generating, conversion and monitoring tools in just one day
It’s all inclusive. A one-off fee covers all course materials and meals. No hidden extras
You'll learn faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
You’re in safe hands. We’re the Institute of IT Training’s “Training Company of the Year” 2006, 2007, 2008. We’ve trained and certified over 17,000 professionals to date, we’ve won several awards for our work, and we’re partners with all the big names in the business You don't just study the subject. We use more case studies and practical tests to make sure you can apply your new knowledge to the work environment

During the day, you’ll cover the following Google services and tools

Google Adwords
Google Analytics
Google Website Optimizer





Interested? See our pricing here

Delivery:
  • In house
Category:

Further Details







Website - Conversion Professional Introduction - Curriculum
Our Introduction to Google Conversion is the most effective, efficient way to get a base knowledge in the key Google tools and applications.
You'll cover the following content:
Google Insights For Search


  • Overview

  • Working with Insights for Search:

  • Troubleshooting:


Google Adwords

  • Introduction to AdWords

  • Getting Started with AdWords

  • Targeting

  • Tracking Ad Performance

  • Costs & Billing

  • Optimising Ad Performance

  • The AdWords Toolbox

  • Managing Client Accounts

  • Conversion Tracking


Google Analytics

  • First Steps

  • Interpreting Reports

  • Fundamentals

  • In-Depth Analysis


Google Website Optimizer

  • Overview

  • Planning an Experiment

  • Using the Tool - A/B Tests

  • Using the Tool - Multivariate Tests

  • Data and Reports

  • Next Steps After Your Experiment


The Tools – Putting Them Together

  • Marketing effectiveness – fulfill your promise

  • Understanding your users - their journey

  • Website usability

  • Commercial aspects

  • Maximizing conversions and ROI

  • Commercial levers











Website - Conversion Professional Introduction - Prerequisites
There are no specific pre-requisites for this one day overview, although some experience of online marketing via Google would be beneficial.

We interview all applicants for the course on their technical background, degrees and certifications held, and general suitability. If you get through this screening process, it means you stand a great chance of passing.
Firebrand Training is an immersive training environment. You must be committed to the course. The above prerequisites are guidelines, but many students with less experience have other background or traits that have enabled their success in accelerated training through Firebrand Training.





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