Strategic Marketing Planning

Key areas of focus include:




Why plan and how to overcome marketing ignorance




The marketing planning process




Devising a purposeful mission statement




Setting corporate objectives




Conducting a marketing audit




• External audit




Conducting a PEST analysis




Assessing the marketplace




Mapping your marketplace




Understanding the customer




Assessing the competition




Envisaging the future




• Internal audit




Key facts and figures you will need




Assessing your marketing capabilities




How to assess your product portfolio




• Competitive analysis




Putting it all together




Completing a SWOT analysis




How to set marketing objectives




Developing competitive strategies




• Strategies for growth




• Strategies for maintaining your market share




• Strategies for opportunity development




• Strategies for maximising cash




• Price, product, promotion and place strategies




The one year marketing action plan




• Marketing communications




• Financial reporting




How to make it happen in your organisation




• The marketing planning cycle




• Role of the Chief Executive




Why ‘Train In A Day'?




We save you money. Train In A Day workshops are designed to demonstrate the fundamentals of each subject in a single working day.




We save you time. Train In A Day workshops teach only the relevant and important topics necessary for success. All delegates leave with a practical training pack to instantly apply what they've learnt.




We deliver quality. All Train In A Day workshops are led by professional trainers qualified both through academic recognition and 'real world' commercial experience.




“Everything you need to know…nothing you don't”™




Benefits to the individual




You will acquire the key tools and techniques to provide a comprehensive strategic marketing plan for your organisation




You will leave with a comprehensive pack of practical tools that allow you to implement what you have learnt in the workplace immediately




Who should attend?




The course is essential to any manager who wishes to apply the fundamentals of marketing as the basis of a sound and all-inclusive marketing plan for their business.




Duration of course: 2 day fast track training workshop




Dates: 20/21 April 2004 , 20/21 July 2004, 15/16 September 2004 , 1/2 December 2004, 1/2 March 2005




Location: Manchester




Costs: £590 + VAT