Strategic Marketing Planning
A well thought out and well structured marketing plan will help you to realise your strengths, identify your opportunities and put an action plan in place that will make it happen.
Key areas of focus include:
Why plan and how to overcome marketing ignorance
The marketing planning process
Devising a purposeful mission statement
Setting corporate objectives
Conducting a marketing audit
• External audit
Conducting a PEST analysis
Assessing the marketplace
Mapping your marketplace
Understanding the customer
Assessing the competition
Envisaging the future
• Internal audit
Key facts and figures you will need
Assessing your marketing capabilities
How to assess your product portfolio
• Competitive analysis
Putting it all together
Completing a SWOT analysis
How to set marketing objectives
Developing competitive strategies
• Strategies for growth
• Strategies for maintaining your market share
• Strategies for opportunity development
• Strategies for maximising cash
• Price, product, promotion and place strategies
The one year marketing action plan
• Marketing communications
• Financial reporting
How to make it happen in your organisation
• The marketing planning cycle
• Role of the Chief Executive
Why ‘Train In A Day'?
We save you money. Train In A Day workshops are designed to demonstrate the fundamentals of each subject in a single working day.
We save you time. Train In A Day workshops teach only the relevant and important topics necessary for success. All delegates leave with a practical training pack to instantly apply what they've learnt.
We deliver quality. All Train In A Day workshops are led by professional trainers qualified both through academic recognition and 'real world' commercial experience.
“Everything you need to know…nothing you don't”™
Benefits to the individual
You will acquire the key tools and techniques to provide a comprehensive strategic marketing plan for your organisation
You will leave with a comprehensive pack of practical tools that allow you to implement what you have learnt in the workplace immediately
Who should attend?
The course is essential to any manager who wishes to apply the fundamentals of marketing as the basis of a sound and all-inclusive marketing plan for their business.
Duration of course: 2 day fast track training workshop
Dates: 20/21 April 2004 , 20/21 July 2004, 15/16 September 2004 , 1/2 December 2004, 1/2 March 2005
Costs: £590 + VAT
This Training Course is taught in classrooms in the following locations:
Guide Price: £590 + VAT