Further Details
Key areas of focus include:
An introduction to marketing principles
• How to write a marketing plan
• Understanding the capabilities of your business
• SWOT analysis
• 4 P's
An introduction to marketing communications
• Background to marketing communications
• Where does marketing communications fit into a marketing plan?
• The communications process
Which marketing tools to use
Advertising
Direct Mail
PR
Radio
Magazines
Internet
Sales Promotion
How to set the marketing budget
Why ‘Train In A Day'?
We save you money. Train In A Day workshops are designed to demonstrate the fundamentals of each subject in a single working day.
We save you time. Train In A Day workshops teach only the relevant and important topics necessary for success. All delegates leave with a practical training pack to instantly apply what they've learnt.
We deliver quality. All Train In A Day workshops are led by professional trainers qualified both through academic recognition and 'real world' commercial experience.
“Everything you need to know…nothing you don't”™
Benefits to the individual
You will acquire the key tools and techniques to help you write an effective marketing plan for your product, service or business.
You will leave with a comprehensive pack of practical tools that allow you to put into practice what you have learnt immediately
Who should attend?
The course is essential to any manager or new marketing manager that realises the importance of successful marketing and wishes to learn how to apply the fundamentals to their product, service or business.
Duration of course: 1 day fast track masterclass
Dates: 6 July 2004 , 21 October 2004 , 22 February 2005
Location: Manchester Central
Costs: £295 + VAT
Guide price
£295 + VAT |
