Business Marketing Distance Learning Course

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  Conduct market research


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  Define customers needs, wants and desires


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  Carry out a SWOT analysis


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  Prepare a marketing plan


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  Describe a range of marketing methods


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  Evaluate the benefits of using different marketing media


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  Compose purposeful advertising copy


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  Understand how to use press releases, promotions and public relations


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  Define the selling process


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  Devise a telephone sales campaign


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  List the benefits of keeping advertising records

Student Profile
This programme is designed for people seeking to understand and apply the
principles of marketing to a business.  The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques.
Study Method
The course is designed for study by distance learning at work or at home. 
Students receive course manual, assignments and studyguide plus tutor support by mail and email.
Tutor Support
Students receive full tutor support by e-mail and post for a full 12 month from the day you receive the course.
Assessment
Assessment takes the form of a series of tutor marked assignments, which can be sent to the tutor by e-mail or post. There is no word count for these assignments however you do have to prove to your tutor that you have fully understood the question asked.
Qualification
On successful completion, students will receive a OCN Level 2 in Business Marekting plus a UK Open Learning Certificate.
OCN Information
OCNNWR provides validated courses through its provider organisations which must meet robust quality assurance standards. It is a licenced member of NOCN which is an approved awarding body licenced by QCA to offer accredited qualifications.
Course Outline

Module A: Marketing Your Business

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  Why do market research


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  Who will be your typical customer


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  What will they want


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  Why will customers buy from you


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  How to do market research successfully


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  SWOT analyses


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  Your marketing plan

Module B: Advertising & Promotion

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  Planning – position & strategy


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  Advert
  Guide Price: 285