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Managing Product/Service Lifecycle in a Lean Environment

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Training course summary

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Product life cycle management (PLM) refers to the strategies and tactics used to manage products or services once they are in operation, and using new product/service introductions to manage work flow throughout the operations system. Also, the need for shorter life cycles is being driven by competitive pressures, customer demand and the need to cut operating expense. In today's fast-paced environment, world-class organisations are competing not only on speed, but on innovation. The driving need to create better products and services quicker creates a never-ending product development cycle. This programme will show the importance of managing each stage of the product life cycle: introduction, growth, maturity, and decline. Using the product life cycle model to depict unit sales, revenue and product flows to create and sustain a competitive advantage.
Regions:
  • All Areas
Delivery:
  • Other
Category:
Difficulty:
  • Intermediate

Further Details

Participants will learn about:
 The key concepts of product lifecycle management
 Gathering and analysing important industry, customer and competitive information, including customer satisfaction metrics, customer feedback, and product quality measurements
 Working closely with the marketing team and/or marketing strategy team
 Balancing flows through the operational systems, and gauging the effects of phase-out and phase-in of products.
 Determining decline stage activities and approaches to product retirement
 The use of software in PLM

Guide price

£499.00 pp (public) £249.00 (distance) Single agreed fee for in-house courses

 

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