e-Crisis Management
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Aims of the course
Carefully nurtured corporate reputations
can now be destroyed in hours; even by a
single disgruntled individual. The internet
has levelled the playing field.
Delegates learn: what to look for; how
to engage with it; and which strategies
and tactics to adopt when dealing with an
online attack on your reputation.
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Further Details
Course Content
Your Online Reputation
The characteristics of an on-line attack on your reputation.
Online activists and their nature: when Twitter goes bad;
Facebook failure; and belligerent bloggers.
The online reputation audit: Who’s talking about you? What
are they saying? Where are they? Identifying the serious
viral threat and the “hot air” activist.
Spoof sites, FLOGS, hate sites and anti-sites.
can now be destroyed in hours; even by a
single disgruntled individual. The internet
has levelled the playing field.
Preparing your Defence Online
Essential first steps in occupying your cyber space. Briefing
employees. Codes of conduct for staff.
The concepts of dark sites and dark pages.
Strategies for Online Crises
Scenario models. Monitoring the on-line world. Monitor or
engage: the decision making matrix. Advocate recruitment.
Forms of on-line behaviour: the etiquette of dealing with
online activists.
Tactics for Defending your Organisation Online
Spoilers and diverters: how to draw the attention away from
the antagonist. Containing and neutralising: how to win the
online battle for minds and hearts. Identifying, recruiting
and deploying advocates to defend your brand.
Monitoring for success.
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
