Further Details
Key areas of focus include:
What is marketing?
Principles of B2B marketing
B2B marketing in practice
• Developing marketing objectives and strategies
• B2B marketing analysis
• B2B segmentation
• B2B product offerings
• Product range management
• How to set the right price for your product
• Managing different types of B2B client relationships
How to sell marketing within your company
Getting the best from working with sales
Getting the best from working with technicians
Benefits to the organisation
A clear understanding of the approaches available to B2B organisations in developing a marketing strategy
A range of tools specific to B2B organisations to assist in analysis and planning
Benefits to the individual
You will acquire the key tools and techniques specific to B2B that will assist you in a marketing or product management role
You will leave with a comprehensive pack of practical tools that allow you to implement what you have learnt in the workplace immediately
Who should attend?
The course is essential to any manager working in B2B marketing or product management who wishes to learn different approaches to marketing and product planning relevant to the B2B sector.
Duration of course: 1 day fast track masterclass
Dates: 8 June 2004 , 2 November 2004, 8 February 2005
Location: Manchester
Costs: £295 + VAT
Guide price
£295 |
