Product Management for B2B
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Competition has never been so intense. And yet the opportunities available to businesses have never been greater. A well thought out and well structured marketing plan will help you to realise your strengths, identify your opportunities and put an action plan in place that will make it happen.
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Further Details
Key areas of focus include:
Why plan and how to overcome marketing ignorance
The product management planning process
How to set product objectives
Developing product strategies
• Product Life Cycle
• The product service offering
• Price, product, promotion and place strategies
The one year product action plan
• Marketing communications
• Marketing management reporting
How to make it happen in your organisation
• Selling marketing within your company
Marketing planning tools
Benefits to the organisation
A clear understanding of the available strategic options for B2B products
A marketing planning structure that is geared to delivering results in the short and medium term
Benefits to the individual
You will acquire the key tools and techniques to provide well thought through and detailed marketing strategies for your B2B product
You will leave with a comprehensive pack of practical tools that allow you to implement what you have learnt in the workplace immediately
Who should attend?
The course is essential to any manager or product manager who wishes to deliver a sound product management strategy as the basis of an all-inclusive marketing plan for their business.
Duration of course: 1 day fast track masterclass
Dates: 25 May 2004 , 26 October 2004, 3 February 2005
Location: Manchester
Costs: £295 + VAT
This Training Course is taught in classrooms in the following locations:
Warrington
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
