Further Details
Key areas of focus include:
An introduction to marketing communications
• Background to marketing communications
• Where does marketing communications fit into a marketing plan?
• The communications process
• 4 P's
Marketing Communications Strategy
• Setting communication objectives
• What should you communicate?
• Which media tools to use?
Advertising
Direct Mail
PR
Radio
Magazines
Internet
Sales Promotion
• Timings
• Writing the plan
How to manage creative agencies
How to set the marketing budget
Benefits to the organisation
A clear understanding of the importance of successful marketing communications and the methods available to determine the communications strategy for the business
A range of tools designed to assist organisations in marketing communications strategy through effective brand management
Benefits to the individual
You will acquire the key tools and techniques to help you determine the right communications mix for your business or brand and communicate the right message to your desired audience
You will leave with a comprehensive pack of practical tools that allow you to put into practice what you have learnt immediately
Who should attend?
The course is essential to any brand or marketing manager that realises the importance of successful marketing communications and wishes to learn the considerations for achieving the correct communications mix.
Duration of course: 1 day fast track masterclass
Dates: 24 June 2004 , 16 November 2004 , 10 March 2005
Location: Manchester Central
Costs: £295 + VAT
Guide price
£295 |
