Further Details
Key subjects that will be covered:
An introduction to branding
• What is a brand?
• Why a brand is much more than a logo
• Types of branding used today
Extending brands and how to do it
• Clarity of sales tasks
• Job standards
Tools for developing your brands
• Brand Opportunity Tree
• Brand Conversion Model
• Brand Positioning Statement
• One-minute test
• Brand development worksheet
A process for brand development
• A strategic process to use in your business
Benefits to the organisation
A clear understanding of the importance of successful brand management and the methods available to determine the right brand strategy for the business
A range of tools designed to assist organisations in brand strategy through effective brand management
Benefits to the individual
You will acquire the key tools and techniques to help you determine the next steps for your brand and utilise the key strengths of your brand to drive profitability
Leave with a comprehensive pack of practical tools that allow you to put into practice what you have learnt immediately
Who should attend?
The course is essential to any brand or marketing manager who realises the importance of successful brand management and wishes to learn techniques for improving the performance of their brand.
Duration of course: 1 day fast track masterclass
Dates: 5 October 2004 , 8 March 2003
Location: Manchester Central
Costs: £295 + VAT
Guide price
£295 |
