Successful Brand Management

Key subjects that will be covered:











An introduction to branding





• What is a brand?





• Why a brand is much more than a logo





• Types of branding used today











Extending brands and how to do it





• Clarity of sales tasks





• Job standards











Tools for developing your brands





• Brand Opportunity Tree





• Brand Conversion Model





• Brand Positioning Statement





• One-minute test





• Brand development worksheet











A process for brand development





• A strategic process to use in your business

















Benefits to the organisation











A clear understanding of the importance of successful brand management and the methods available to determine the right brand strategy for the business





A range of tools designed to assist organisations in brand strategy through effective brand management











Benefits to the individual











You will acquire the key tools and techniques to help you determine the next steps for your brand and utilise the key strengths of your brand to drive profitability





Leave with a comprehensive pack of practical tools that allow you to put into practice what you have learnt immediately











Who should attend?





The course is essential to any brand or marketing manager who realises the importance of successful brand management and wishes to learn techniques for improving the performance of their brand.





Duration of course: 1 day fast track masterclass


Dates: 5 October 2004 , 8 March 2003


Location: Manchester Central


Costs: £295 + VAT