Do your Own PR and Media

Imagine what free publicity on TV, radio and in print could do for your business.

How much easier would it be to generate more sales if you were the expert the media calls on?

Wouldn't it be great if the press releases you wrote attracted the media's attention and got you the coverage you wanted?

What difference would it make if you consistently get your message across in the media?

This one day seminar will show you how to become a high profile media expert and promote your business for free - all in just 4 hours per month!

Learn the secrets from Chantal Cooke; a professional journalist, industry insider and author "PR Demystified" published by Books Mean Business.

Go home with contacts, a press release, skills, full confidence and a full plan.

Who Should Attend?
This course will benefit those working within the marketing departments of larger organisations who want to learn how to improve their success rates as well as business owners who want to take control of their PR coverage and learn more about dealing with the media.

Benefits To You & Your Organisation


You'll find out how:



to get free publicity
to increase sales, with no cost to you at all
to think like a journalist, so you can feed them what they need and what you want
to get yourself booked on a radio show
to get a feature in newspapers and magazines
to grab the journalist's interest in a moment
to avoid the basic mistakes people make when approaching the media
to avoid the one deadly sin that makes a journalist or editor turn away from you
to be a great interviewee - you'll be interviewed by a journalist on the day
to create the perfect sound-bite that wont get edited out
to how to say what you want and still answer the question
Plus:

Why you have a better chance by NOT hiring a PR firm or agent
Why most press releases are a waste of time
How people accidentally sabotage themselves once they get given the chance, and how to make sure you shine
How to work out what to say and most importantly what not to say
How to get the re-booking while still in the studio The foolproof way to write and send a press release - you'll go home with a press release ready to send
Extra skills you will learn on the day:

The foolproof way to write and send a press release - you'll go home with a press release ready to send
How to get all the contacts you need - you'll be given a list to get you started
Comments from our clients:


It was a great day, with heaps of useful information, and the practice interviews were invaluable. And the best part was being able to leave with a press release practically written. Superb



Fantastic - a fast-paced, no-nonsense, information-filled workshop where you learn everything from how to create compelling press releases through to surviving being interviewed on TV and radio!

Fantastic course, I have learnt loads of relevant info. Great examples. Really easy to understand. Fab Job! Definitely do this course. Its money well spent and I'll be recommending it.

Excellent course - well prepared, delivered and executed leaving me confident and raring to apply my new knowledge.

Most impressive and professional trainer

Excellently and enthusiastically delivered. A day well spent