Selling to Advertising Agencies
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Course Objectives:
In media sales, it is ultimately 'the client's' money that is being spent, therefore it is to the client that both the media owner and advertising agency are accountable.
The purpose of this course is to provide current and new media sales executives with an understanding of the advertising buying agencies role in the advertising process. This course will examine the different types of agency that exist, the formal and informal structures of agencies, their job functions and their decision making process and reasoning behind media selection.
Contents:
This course includes seven different modules, comprising;
The Client - introducing the advertiser
The Agency - Introducing the Advertising Agency
Marketing - The Marketing Process
Competitive marketing
Planning an advertising campaign
Media planning
Selling to National Agencies and Clients
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Further Details
Who should attend:
All advertising sales executives across all media who have little or limited experience of the internal operations of a media agency will benefit from attending this course.
Course benefits:
Delegates who attend this course will benefit from a greater understanding of;
The difference between the clients and the agencies role in the advertising process
The structure of agencies and how they operate
The Marketing process between client, agency and media owner
How agencies identify and use selection criteria
Other forms of competitive marketing
The structure of an advertising campaign
How to sell effectively to National Agencies and Client
This Training Course is taught in classrooms in the following locations:
Belfast
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
