Advanced Media Sales
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Course Objectives:
Volume sales operations such as media sales can often suffer from a focus that relies too heavily on long-standing clients and either an inability or reluctance to seek new business opportunities. Additionally, new impetus is often required to re-focus the salespersons belief, confidence and enthusiasm for selling their product and services. This course examines different techniques and methods for dealing with client objections and demonstrates ways to re-inforce the features and strongly sell their product's benefit in comparison to competitor products. Methods for targeting new business and developing new lead sources are also discussed.
Contents:
Delegates who attend this course will discover;
Identify and maximise new sales opportunities
Re-focus on your products key and unique selling points - Establish and effectively communicate the benefits of your product in relation to the competition
- Turn the conversational spotlight from price to essential value creation
Take control of your negotiations in a wealth of respectful and irresistable ways
Unearth client's interests on all the vital levels - Gain flexibility in responding to all customer objections
- Learn how to create empowering responses to the toughest objections
Learn how beliefs are formed and how to transform beliefs with sophistication
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Further Details
Who should attend:
All experienced telephone and field executive media sales-people will benefit from attending this enjoyable and enlightening sales programme.
Course benefits:
Delegates will benefit greatly from the opportunity to discuss current objections and identify new methods of overcoming these barriers to sale. It is very easy in media sales to allow price to become the focus of the sale. Delegates will benefit from examining methods in how to divert the conversation from price to creating essential value.
This Training Course is taught in classrooms in the following locations:
Belfast
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
