Marketing Essentials

What Is Covered.

•Lesson One:
Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles


•Lesson Two:
How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology


•Lesson Three:
The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising


•Lesson Four:
The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector

To find out more, and to book a free taster session, please visit www.holborntraining.co.uk or call our friendly Course Advisors on 0330 363 3620.

If you're seeking a job in marketing as an administrator or secretary, this is the programme for you.

This training course, a module from our Business IT Diploma With Marketing diploma course, provides your first step into the fast moving world of the marketing department.

This course will give you the knowledge and confidence to search for much sought-after marketing jobs.

To get the most out of this marketing course, you'll need experience of using Windows, Word and Excel to proficient level.

To find out more, and to book a free taster session, please visit www.holborntraining.co.uk or call our friendly Course Advisors on 0330 363 3620.

Guide Price: £285.80

Delivery: Distance
Category: Basic Marketing »
Duration: 12 Hours
Qualification: Pitman Training Certificate

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