Presentation Skills
Course Objective: to give the delegates the confidence and skills to present effectively in a client meeting situation. It aims to develop a competitive edge to a salesperson’s skills. Areas covered include preparation, objective-setting, questioning techniques, use of product, closing and presentation delivery. Video analysis enables delegates to analyse and assess their own progress.
Suitable for: anyone starting to meet clients face-to-face, or in need of training in presentations.
Complementary Courses: Introduction to Sales, Appointment Making, Practical Negotiation Skills, Creative Presentation & Performance, Advanced Presentation
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Day One
· What is a presentation? - what can be achieved?
· Preparation - client history, your product, their product
· Practical preparation - timing, the contents of your briefcase, your appearance
· Getting the appointment - a sale in itself
· Presentation objectives - focus, setting yourself targets
· Analysing the difference between selling and “shelving”
· Questioning techniques suitable for client meeting presentations
Day Two
· Developing your sales message
· Organising the features of your product
· Combining what you show with what you say
· Use of your product and marketing information
· Closing skills during client meetings
