Further Details
Day One
· Review of Publishing Functions and Responsibilities:
· Circulation / Distribution
· Advertising sales
· Editorial
· Production
· Personnel
· Accounting
Business Development
· Corporate environment and objectives
· Management hierarchy
· Market share analysis
- The Boston Matrix
- Define positioning and growth-potential
- SWOT audit
· Priorities for development (a)
Financial Control
· Factors affecting profitability
· Profit and loss
Brief for overnight exercise
Day Two
Review of overnight exercise
Financial Control
· Credit control and debt recovery
· Value assessment and management reporting
· Practical exercise
Circulation
· The readership market
· Initiatives for growth (b)
· Promoting the title
· Resources analysis
· Direct marketing
Pro-active management
· Syndicate exercise
- Devise action plan combining (a) and (b)
- Analysis and review
Summary and Review
Guide price
£1,425.00 for up to 6 delegates (includes all pre-course consultancy) |
