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Selling Features Advertising

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Training course summary

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Course Objective: the first part of the course is designed to help delegates understand the important elements of advertising features and their strengths and weaknesses. The course looks at ways to make features more original and introduces the delegates to ideas to promote creativity. The course moves on to study techniques for selling features effectively – paying particular attention to selling them to existing clients – and for using them as a way of promoting business for the long-term as well as the short. Finally, the course studies ways of protecting yield whilst selling features. Suitable for: media sales people of all levels of experience. Complementary Course: Selling Sponsorship & Advertorials.

Regions:
  • All Areas
Delivery:
  • In House
Category:
Difficulty:
  • Intermediate

Further Details

· Examination and analysis of existing features

· The strengths and weaknesses of features advertising

· Creative ideas to improve features

· Striving for originality

· How to sell features

· Combining the short-term with the long-term sell

· Selling features to existing clients

· Protecting the yield whilst selling features

· Role-play and analysis

Guide price

£1,425.00 for up to 6 delegates (includes all pre-course consultancy)

 

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