Further Details
Day One
· Examining the structure of an agency – who does what?
· How it is all “tied together”
· From idea to advertisement
· To whom and when to pitch
· Examining the research available (NRS, TGI etc.)
· How best to use the research
Day Two
· Developing the pitch
· Building on the research by asserting sales techniques
· Being creative with research
· Developing a relevant powerful sales message
· How to sell for the short, medium and long term
· Organising the features and benefits of your product
· Techniques of preventing objections – “Treating the cause and not the symptom”
· Closing skills – ensuring progress and an “advance” is made
Guide price
£1,425.00 for up to 6 delegates (includes all pre-course consultancy) |
