Further Details
Day One
· Introduction – a look at the sales process and the motivation for buying sponsorship
· Sourcing – how and where to look for leads, including the targeting of specific areas
· Developing an action plan for the targeting of sponsorship
· Questioning techniques – why “need finding” is so important in this area
· “What exactly is sponsorship ?” – including a brainstorm of the following: branding, marketing, mailshots, proposals, packages, ad. / ed. relationships and costings.
· What are the clients actually getting ? – a look at the value of sponsorship
· Creative selling exercise
At the close the trainer will inform the delegates that they will be doing a full presentation role-play the next day and that they should consider it overnight.
Delegates will be encouraged to come up with creative ideas and packages, which will lead to the development of long term relationships
Guide price
£1,425.00 for up to 6 delegates (includes all pre-course consultancy) |
