Further Details
· Setting objectives
· The competitive market as a whole - territory management
· The creative process
· Review of existing sales techniques
· Developing effective questioning techniques when selling more than one title
· Using the safety net to ensure the probe is complete
· Creating ugency within the client to buy
· Understanding your products - strengths and weaknesses
· Selling series advertising
· Building long term business relationships
· Developing an effective presentation of all your products
· Gaining confirmation and closing
· Product knowledge test of all your titles
· All key learning points are highlighted with role-play and practical exercises
Guide price
£1,425.00 for up to 6 delegates (includes all pre-course consultancy) |
