Course Objective:
The marketing battle today is becoming a battle of brands, Businesses and investors more and more are recognizing brands as the company's most valuable assets. The main focus of this workshop is present the critical importance of brands, the foundations of brand management, and intelligence on how to create, nurture and evaluate brands”.
Course Contents :
What is a Brand?
Why Branding?
Benefits of brand equity
Branding – Practical case studies
Introduction to a Brand management
Branding lessons learned
Why Branding Pays Off
Rules to Turn Small Business To a Big Brand
Energizers of Branding
What can I do without outside help?
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