ADVANCED CERTIFICATE IN APPLIED MANAGEMENT (MARKETING) VBS00
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ADVANCED CERTIFICATE IN APPLIED MANAGEMENT (MARKETING) VBS001
Course Structure:
Duration: 900 Hours
Modules: 8
Course contents are as follows:
Core Modules:
1. Office Practices: Develops basic office skills covering use of equipment, communication systems (telephone, fax, etc) and office procedures such as filing, security, workplace organisations, etc.
2. Business operations: Develops knowledge of basic business operations and procedures (eg. types of businesses, financial management, business analysis, staffing, productivity, etc) and the skills to develop a 12 month business plan.
3. Management: Develops knowledge of management structures, terminology, supervision, recruitment and workplace health and safety.
4. Marketing: Develops a broad understanding of marketing and specific skills in writing advertisements, undertaking market research, developing an appropriate marketing plan and selling.
Stream Modules:
Sales Management
This course contains nine lessons, as follows:
* Developing Sales Concepts
* Developing Sales Relationships
* Sales Ethics
* Building Product Knowledge
* Developing a Customer Strategy
* Presentation Strategy Options
* Closing a Sale
* Managing Yourself
* Managing a Sales Team
Advertising and Promotions
The course contains ten lessons, outlined below:
* Analysing the Market
* Target Marketing
* Display and Display Techniques
* Advertising and Promotions Strategy
* New Product Development
* Sales Techniques General
* Writing Advertisement
* Electronic Marketing -Telephone & Email
* Direct Mailing
* Exhibitions & Shows
Marketing Systems
The course is divided into 10 lessons as follows:
* Marketing Systems
* Retailing Systems and Strategies
* Wholesale Systems and Strategies
* Product Presentation and Packaging
* Negotiation Skills
* Marketing Organisations
* International Marketing I
* International Marketing II
* Analysing the Market
* The Market Mix
Industry Project
This is the final requirement that you must satisfy before receiving your award.
There are two options available to you to satisfy this requirement:
Alternative 1.
If you work in the industry you have been studing, you may meet the requirements to be granted an RPL (recognition of Prior Learning) through your current and passed work experience. To apply for an RPL you will need to submit a reference from your employer stating you have the skills and awareness of yuor industry, which is sufficient for you to work in a position of responsibility.
Alternative 2.
If you do not work in the relevant industry, you need to undertake a project as follows.
Workplace Project
This project is a major part of the course involving the number of hours relevant to the course (see above). Although the course does not contain mandatory work requirements, work experience is seen as highly desirable.
This project is based on applications in the work place and specifically aims to provide the student with the opportunity to apply and integrate their skills and knowledge developed through various areas of formal study.
Students will design this project in consultation with a tutor, to involve industry based activities in the area of specialised study which they select to follow in this course. The project outcomes may take the form of a written report, folio, visuals or a mixture of forms. Participants with relevant, current or past work experience will be given exemption from this project if they can provide suitable references from employers that show they have already fulfilled the requirements of this project.
For courses that involve more than 100 hours, more than one workplace project topic may be selected. For example, 200 hours may be split into two projects each of 100 hours. This will offer the student better scope to fulfill the needs of their course and to meet the number of hours required. Alternatively, the student may wish to do one large project with a duration of 200 hours.
Students will be assessed on how well they achieve the goals and outcomes they originally set as part of their negotiations with their tutor. During each 100 hours of the project, the students will present three short progress reports. These progress reports will be taken into account when evaluating the final submission. The tutor must be satisfied that the work submitted is original.
If the student wishes to do one large 200 hour report, then only three progressive reports will be needed (however the length of each report will be longer).
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Further Details
ADVANCED CERTIFICATE IN APPLIED MANAGEMENT (MARKETING) VBS001
Course Structure:
Duration: 900 Hours
Modules: 8
Course contents are as follows:
Core Modules:
1. Office Practices: Develops basic office skills covering use of equipment, communication systems (telephone, fax, etc) and office procedures such as filing, security, workplace organisations, etc.
2. Business operations: Develops knowledge of basic business operations and procedures (eg. types of businesses, financial management, business analysis, staffing, productivity, etc) and the skills to develop a 12 month business plan.
3. Management: Develops knowledge of management structures, terminology, supervision, recruitment and workplace health and safety.
4. Marketing: Develops a broad understanding of marketing and specific skills in writing advertisements, undertaking market research, developing an appropriate marketing plan and selling.
Stream Modules:
Sales Management
This course contains nine lessons, as follows:
* Developing Sales Concepts
* Developing Sales Relationships
* Sales Ethics
* Building Product Knowledge
* Developing a Customer Strategy
* Presentation Strategy Options
* Closing a Sale
* Managing Yourself
* Managing a Sales Team
Advertising and Promotions
The course contains ten lessons, outlined below:
* Analysing the Market
* Target Marketing
* Display and Display Techniques
* Advertising and Promotions Strategy
* New Product Development
* Sales Techniques General
* Writing Advertisement
* Electronic Marketing -Telephone & Email
* Direct Mailing
* Exhibitions & Shows
Marketing Systems
The course is divided into 10 lessons as follows:
* Marketing Systems
* Retailing Systems and Strategies
* Wholesale Systems and Strategies
* Product Presentation and Packaging
* Negotiation Skills
* Marketing Organisations
* International Marketing I
* International Marketing II
* Analysing the Market
* The Market Mix
Industry Project
This is the final requirement that you must satisfy before receiving your award.
There are two options available to you to satisfy this requirement:
Alternative 1.
If you work in the industry you have been studing, you may meet the requirements to be granted an RPL (recognition of Prior Learning) through your current and passed work experience. To apply for an RPL you will need to submit a reference from your employer stating you have the skills and awareness of yuor industry, which is sufficient for you to work in a position of responsibility.
Alternative 2.
If you do not work in the relevant industry, you need to undertake a project as follows.
Workplace Project
This project is a major part of the course involving the number of hours relevant to the course (see above). Although the course does not contain mandatory work requirements, work experience is seen as highly desirable.
This project is based on applications in the work place and specifically aims to provide the student with the opportunity to apply and integrate their skills and knowledge developed through various areas of formal study.
Students will design this project in consultation with a tutor, to involve industry based activities in the area of specialised study which they select to follow in this course. The project outcomes may take the form of a written report, folio, visuals or a mixture of forms. Participants with relevant, current or past work experience will be given exemption from this project if they can provide suitable references from employers that show they have already fulfilled the requirements of this project.
For courses that involve more than 100 hours, more than one workplace project topic may be selected. For example, 200 hours may be split into two projects each of 100 hours. This will offer the student better scope to fulfill the needs of their course and to meet the number of hours required. Alternatively, the student may wish to do one large project with a duration of 200 hours.
Students will be assessed on how well they achieve the goals and outcomes they originally set as part of their negotiations with their tutor. During each 100 hours of the project, the students will present three short progress reports. These progress reports will be taken into account when evaluating the final submission. The tutor must be satisfied that the work submitted is original.
If the student wishes to do one large 200 hour report, then only three progressive reports will be needed (however the length of each report will be longer).
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