ASSOCIATE DIPLOMA IN E COMMERCE - VIT004

ASSOCIATE DIPLOMA IN E COMMERCE - VIT004

COURSE STRUCTURE

Fifteen modules must be completed as follows:

Module 1. Writing a Web Site (HTML)
· Introduction to the Internet and HTML
· The most important HTML Tags
· Simplification through HTML Construction Software
· Creating Links
· Loading a Site onto the Internet
· Adding Graphics
· Designing a Web Site that Works
· Advanced Features

Module 2 ASP.net
This module will expand on website database development techniques and more using Microsofts ASP.NET technology.

Module 3 Digital Photography
· Introduction To Digital Technology How images are captured and stored, categories of equipment & software, scope of applications
· Equipment
· Digital Technology - Colour, resolution, sensors
· Digital Cameras
· Taking Photographs
· Scanners
· Uploading Images
· The Digital Darkroom
· Compositing & Imaging - Production & manipulation of images
· Special Effects
· Outputs & Applications- Printers, The Internet

Module 4 E Commerce
· Introduction what is e-commerce (more than the internet)
· Success and failure what makes the difference
· Promotional strategies are different on the internet
· Optimizing web site potential
· Increasing web site exposure
· Automating supply of goods, services and cash flow
· Managing constant change
· Dealing with e-commerce problems

Module 5 Visual Basic.Net
1. Introduction
2. The Variables
3. Understanding conditional statements
4. I/O handling
5. Controls and Objects An Introduction
6. Structured Programming using Modules
7. Properties, methods, events & classes
8. Inheritance
9. Polymorphism
10. Using controls
11. Debugging
12. Developing a complete VB.NET application

Module 6 Photoshop
1. Learning The Menus
2. Working with Digital Image Files
3. Understanding the Tool Palette
4. Using Layers, Actions and History
5. Digital Painting, Shapes and Colours
6. Selecting, Resizing, Transforming and Masking
7. Adjustments and modifications
8. Adding Filters and Styles
9. Preparing Files for Print and Web

Module 7 Publishing I (Introduction to Publishing)
· Nature and Scope of the Publishing world
· Desktop Publishing A
· Desktop Publishing B
· Illustration: Graphics
· Illustration: Photography
· Research Skills : Market Research, researching an article, etc
· Marketing of Publications
· Ethics & the law in publishing
· Developing a publishing project

Module 8 Freelance Writing
· Introduction
· Basic Writing Skills
· The Publishing World
· Manuscripts
· Planning
· Newspaper Writing
· Magazine Writing
· Writing books
· Writing advertising
· Special project

Module 9 Marketing (Foundations)
Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This module deals with all aspects of marketing from presentation and packaging, to advertising and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.

Module 10 Sales Management
· Developing Sales Concepts
· Developing Sales Relationships
· Sales Ethics
· Building Product Knowledge
· Developing a Customer Strategy
· Presentation Strategy Options
· Closing a Sale
· Managing Yourself
· Managing a Sales Team

Module 11 Advertising & Promotions
· Analysing the market
· Target Marketing
· Display and Display Techniques
· Advertising and Promotions strategy
· New product development
· Sales Techniques General
· Writing Advertisements
· Electronic Marketing
· Direct Mailing
· Exhibitions and Shows

Module 12 Marketing Systems
· Marketing systems
· Retailing systems and strategies
· Wholesaling systems and strategies
· Product presentation and packaging
· Negotiating skills
· Marketing organisations
· International marketing
· International marketing 2
· Analysing the market
· The marketing mix

Module 13 Bookkeeping I
This is a basic bookkeeping course, which focuses on the nature of accounting for small business, mainly service firms. The course consists of 13 lessons.

Module 14 Research Project I
The Research Project involves some theoretical studies followed by designing, conducting and writing up research on a relevant topic. Selection of the topic, and progress in this project is monitored and guided by a tutor.

Module 15 Industry Meetings (100 hours)
Industry Meetings involves attendance at committee meetings, seminars, conferences, exhibitions, trade shows, or any other events that are relevant. The student needs to submit documentary proof of attendance (eg. references, testimonials, receipts etc)