Further Details
· Establishing the client’s needs – effective questioning to ensure that the brief is fully understood
· Benefit analysis – assessment of the benefits the client is buying from your company
· The objectives of the proposal – preparation, aims of the proposal, who is your audience?
· Information gathering – finding relevant marketing information to support the sales argument
· Proposal structure – creating a framework for the proposal
· Layout and visuals – style of proposal and supporting visual material
· Using appropriate and persuasive language
· Impressing your customers - selling versus shelving – ensuring there is progress, chasing the order
· Closing the deal
Guide price
£1,425.00 for up to 6 delegates (includes all pre-course consultancy) |
