Further Details
· The Groundwork
· Understanding your target audience – who is your direct audience (e.g. Features writers) and who is your indirect audience (i.e. potential purchasers)?
· Identifying your audience’s desires & fears.
· Turning product features into benefits.
· Creative Levers – what will engage your audience?
Day Two
· The Creative Process – thinking creatively
· Developing a theme – ideas & points as building blocks. Using headlines and sub-heads
· Choosing the right tone
· Building rapport with your target audience – exploit shared reference points & emotions.
· Trigger words and phrases – get attention and hold interest.
· Understanding incentives - converting desire to action
Guide price
£1,425.00 for up to 6 delegates (includes all pre-course consultancy) |
