How To Become A Social Media Manager

Social Media Manager

The Job

The role of a Social Media Manager is to draw together and co-ordinate the many different social media platforms, including Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest and others, to develop a unique digital voice and brand for a company or client.

As a Social Media Manager, you will be expected to be creative, a good communicator and have an instinctive grasp of branding and marketing.

In addition, Social Media Managers must be able to develop integrated campaigns across a variety of platforms and understand the principles of Search Engine Optimisation (SEO) and Google analytics in order to measure and improve results.

Annual Salary

Social Media Manager Salary

Minimum Education Level

Level: Level - 2

Minimum Qualifications

Level 2, including English and maths

Recommended Qualifications

Level 3, such as A Levels or BTEC Media

Other Qualifications Needed

There is no formal route into this career. Social Media Managers can come from a variety of backgrounds, including computing, journalism and marketing.

It will also help to have some background in writing, video making or digital communications. Training ranges from short specialist courses in social media to one-year or two-year Level 3 programmes and beyond.

Most companies will value motivation, enthusiasm and outstanding organisational skills more than qualifications and there is no substitute for experience and a willingness to learn.

Average Working Hours Per Week = 40 hours per week


Common Working Pattern

Common Working Pattern

Time Taken To Qualify


What Next/Career Development

The Social Media world moves at a lightning fast pace, so expect to be continually learning and developing your skills and knowledge.

You will normally learn through in-house training and self-directed study, keeping abreast of developments through blogs, instructional videos and webinars.

You could develop your management skills through additional training or learn more technical aspects of the job, such as HTML coding, by attending further short courses.

Facts And Figures

Nearly 50% of the world's internet users are active on Facebook.
(Source: GlobalWebIndex)

On average, there are 58 million tweets per day.
(Source: Twitter)

One in four people worldwide use social networks - or 1.73 billion. By 2017, the global social network audience is expected to reach 2.55 billion.
(Source: eMarketer)